Outbound Marketing Specialist

As an Outbound Marketing Specialist, you will be responsible for creating, executing, and refining marketing strategies focused on lead generation. Your primary goal is to attract high-potential, carefully selected prospects and convert them into qualified leads for our sales team.

This role goes beyond execution — you will develop, test, and optimize data-driven marketing approaches that drive measurable results. Using a mix of outbound and inbound tactics, such as targeted email campaigns, LinkedIn outreach, content-driven lead magnets, and SEO-driven landing pages, you will experiment with different strategies to continuously improve conversion rates and lead quality.You will play a key role in building and iterating a scalable, repeatable marketing system that fuels our sales pipeline with valuable opportunities.

What We Are Looking For:

Highly creative and open-minded, with a strong drive to experiment and develop new, unconventional ways to reach potential clients—since traditional methods alone are not enough.
2+ years of experience in business development or growth marketing (preferably in a B2B or tech environment).
Strong understanding of outbound prospecting techniques and tools (LinkedIn Sales Navigator, Apollo, etc.).
Experience with marketing strategies, including content marketing, SEO, and digital advertising.
Excellent communication skills (both written and verbal) in English.
Data-driven mindset with the ability to analyze performance metrics, identify trends, and iterate strategies to improve results.
Familiarity with CRM tools (HubSpot, Salesforce, etc.) is a plus.